First, Download and install winRAR from here
Then, right-click the folder you want to compress, and select "Add to archieve"
Select Compression method as "best",
Tick "Create solid archive"
Open the "Advanced" Tab,
Click "Compression.."
Select "Auto" under Text compression and ensure "Auto" in Audio compression and Video compression and click "OK"
Click "OK" to start compressing.
This is the best setting in winRAR for high compression ratio
Enjoy compressing...
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